The Behavioral Intelligence Platform

Turn Usage into Growth
with Physical AI.

Brands know what consumers buy — but have no idea what happens next.

UseSights closes the post-purchase blindspot with the only platform that measures and improves real-world product usage.

Explore

The Post-Purchase Blindspot

MEASUREMENT

Measurement

Digital products track everything.

Every click. Every visit. Every moment of engagement.

They see when, how often, and how long users interact.

Physical products? Nothing.

Once they leave the shelf, they vanish into the unknown.

No idea when, how often, or even if they're used.

OPTIMIZATION

Optimization

Digital products are constantly optimized.

Buttons. Colors. Messaging. Layouts.

Every detail refined through precise A/B testing.

Physical products guess and react slowly.

No precise experiments, data, or feedback.

No way to know what truly drives usage.

ENGAGEMENT

Engagement

Digital products drive engagement via behavioral design.

Reminders. Streaks. Rewards.

Each interaction strengthens the habit.

Physical products have no built-in way to engage.

Once purchased, the connection fades.

No way to build habits or drive loyalty.

Brands spend billions getting consumers to buy — then go blind on whether they actually use. They rely on surveys that capture what people say, not what they do — and on guesswork to fill the gaps.


This isn't a niche issue. It's a structural blindspot across every physical product category on the planet.

Physical AI for
Consumer Products.

UseSights brings digital-grade intelligence to physical products for the first time. Smart tags sense real-world product usage. AI understands behavioral patterns. The platform acts — powering decisions that drive growth.

Sense

AI-powered smart tags detect real-world product usage automatically — when, how often, and how long.

Understand

AI analyzes data at scale to reveal behavioral patterns, gaps, and hidden opportunities that are invisible to surveys.

Act

Strategic outputs power decisions that drive growth — better products, expanded usage, higher compliance.

The Third Pillar of Consumer Intelligence

For decades, the world's biggest brands have built decisions on two pillars of data.


There has never been a systematic way to understand what consumers actually do.

UseSights is the third pillar – the one that's been missing.

Buy
What consumers buy
NielsenIQ · Circana
Purchase data platforms tell brands what's flying off the shelf, where, and at what price.
Say
What consumers say
Qualtrics · SurveyMonkey · Medallia
Survey platforms capture stated attitudes, intent, and recalled experience.

Real Behavior. Not Claimed.

What brands rely on today

Point-in-time survey data
Recalled behavior
Stated intent

What UseSights delivers

Always-on usage data
Sensor-measured behavior
Verified behavioral outcomes
1

Passive

Real behavior captured automatically. No scanning, no logging, no consumer effort.

2

Precise

Sensor-measured truth. What actually happened — not what people remember.

3

Proven

Insights tied to measurable outcomes. Verified behavioral impact. Clear ROI.

Trusted by Several of the World's Largest CPG Companies

Colgate-Palmolive logo PepsiCo logo Clorox logo Nestlé logo Haleon logo Mondelēz International logo
13
Issued Patents
3x
Top 300 on the Inc. 5000
🏆
Chicago Innovation & ICOM Award Winner
Tube product with UseSights smart sensor tag
Jar product with UseSights smart sensor tag
Pill bottle with UseSights smart sensor tag
Spray bottle with UseSights smart sensor tag
Pump bottle with UseSights smart sensor tag

UseSights' Physical AI technology transforms everyday products into connected ones — turning real-world usage into intelligence that drives growth.